![]() Keep it to 3-4 paragraphs max about your vision, values, products and services. Your LinkedIn Page is indexed by Google, so work in natural-sounding keywords where you can in the first paragraph of your company description. You can have up to 20 languages on your Page, and it includes the name, tagline and description fields. Serve a global audience? You can add translations here, so you don’t need to create a separate Company Page for each region. It’s worth it: Companies with complete profiles get 30% more views.Ī few LinkedIn Page optimization tips Use translations This will make what you do clear to users and help with your LinkedIn SEO, a.k.a. OK, those are the basics, but it’s time to optimize your new Page to get noticed and build your following.įirst, scroll down and click the blue Edit Page button.įill out all the fields in this additional information area. Hootsuite’s tagline is: “The global leader in social media management.” Your logo and tagline will serve as the first impression most LinkedIn users will have of you, so spend the time necessary to write a good tagline. Showcase Pages appear on the main Company Page, as you can see here with Hootsuite’s COVID-19 Resources page listed under “Affiliated pages.”Īfter you select the Page type, start filling in your details. They’re all self-explanatory except for “Showcase pages.” These are for companies who want to separate out divisions in their business to each have their own sub-page, but still link them back to the main corporate Page. Scroll to the bottom of the menu that pops up and pick Create a Company Page.Ĭhoose the right type of Page from the four available options: After you’ve logged in, click on the Work icon at the top right of your browser. I’d recommend signing up with your work email address. ![]() This will also be the administrator of your Company Page (although you can add additional Page managers later). To access LinkedIn, you first need to create an individual account. How to use LinkedIn for businessįollow the steps below to set up, grow, and promote a LinkedIn company page and reach strategic goals on the platform. (Or take a beating if the economy turns south.) Given that LinkedIn shares were going for $20 each on a private market in January, the value has sure bubbled up in just a few months.Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy. Right now, LinkedIn revenue comes from companies that pay to recruit employees, but that line of business will face increased competition from Facebook. Until then, it will take marketing dollars to keep the cash flowing. The only way to build a stronger business base is to find services that consumers will find useful. ![]() LinkedIn can't tell how many customers it actually has and, more importantly, relatively few of them find the site of enough interest to visit even on a monthly basis. If the number of our actual members does not meet our expectations or we are unable to increase the breadth and frequency of our visiting members, then our business may not grow as fast as we expect, which will harm our operating and financial results and may cause our stock price to decline. Further, a substantial majority of our members do not visit our website on a monthly basis, and a substantial majority of our page views are generated by a minority of our members. Given the challenges inherent in identifying these accounts, we do not have a reliable system to accurately identify the number of actual members, and thus we rely on the number of registered members as our measure of the size of our network. The number of registered members in our network is higher than the number of actual members because some members have multiple registrations, other members have died or become incapacitated, and others may have registered under fictitious names. Why? As BNET's Jim Edwards pointed out, LinkedIn added some scary lines to its S-1 that explain its underlying problem: It has gotten expensive to attract people. If there are some economies of scale in this business, they've yet to show themselves. Cost of revenue increased at about the same pace as revenue, as did product development and general and administrative. In the first quarter of 2011, LinkedIn increased its revenue by 110 percent year over year, and yet its income from operations was only 40 percent that in Q1 2010. ![]()
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